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03-04-2016
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A motive which operates below the conscious level is called:

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03-04-2016

Dormant motives are the motives operating below the conscious level. Contrary to the Conscious motives, the Dormant motives stay unrecognised and has a need to brought to the attention of the buyer. Example, a buyer is not aware consciously of a sudden urge to buy a product.

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